'Why We Insure Women Only'
September 13th, 2007 by Glenn Sacks, MA for Fathers & Families
The following ad from 1st for Women Insurance Brokers purports to explain why they "Insure Women Only." Watch it here or below. The South African company explains:
"Men are, generally a higher risk. By eliminating them, we can afford to give you huge reductions on your insurance premiums. Men probably won’t like this but we don’t care. All we care about is your needs. So ladies, read on to find out how you can save up to 40% on your car insurance premiums.
"Call 0860 10 36 95 or complete the email quote below and join the thousands of women taking advantage of our lower premiums and special benefits."
To learn more about the (usually) unflattering way men are portrayed in modern TV advertising, click here.
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