The National Organization for Women/NOW Foundation has launched a new campaign around ads which they label "Offensive to Women." The campaign involved Love Your Body Day 2007, which was October 18. In this series, I'm reprinting some of the ads which NOW tells us are "Offensive to Women," giving my own humble opinion on the matter and soliciting yours.

In You Be the Judge (Part I), I agreed with NOW. In Part II, I agreed with them on one out of two. In Part III, I thought they were wrong on both.

NOW protests the Dior ad above. They write:

"Dior: The text reads, 'New! Dior Addict Lipstick to Die For...in 30 killer shades...Get hooked. Now.' Dior proudly uses the themes of addiction and death to sell lipstick, under the impression that the tactic is edgy and original. Not."

It's a little hard for me to understand what is going on in the ad--maybe it's confusing or maybe I'm just unhip. NOW says "addiction" and "death," and maybe they're right, but whatever the theme, the woman seems to be suffering and possibly even injured. I'll go with NOW on this one.

That brings NOW's score, in my book, to 3 out of 6 correct.

This entry was posted on Tuesday, October 30th, 2007 at 1:43 pm and is filed under Feminism/NOW, Advertising, TV, Movies & Gender. You can trackback from your own site.