Background: The National Organization for Women/NOW Foundation has launched a new campaign around ads which they label "Offensive to Women." The campaign involved Love Your Body Day 2007, which was October 18. In this eight-part series, I'm reprinting some of the ads which NOW tells us are "Offensive to Women," giving my own humble opinion on the matter and soliciting yours.

In You Be the Judge (Part I), I agreed with NOW. In Part II, I agreed with them on one out of two. In Part III, I thought they were wrong on both. In Part IV and also Part V, I agreed with NOW. In Part VI, I disagreed with NOW.

NOW protests this Paul Mitchell ad. They write:

"What?!? Even our hair has to be super skinny now? Come on!"

I don't see anything wrong with this ad--the girl isn't excessively thin or anything, and I guess "skinny" is a way to condition your hair, or something. (Yes, I did do my research--I asked my wife, who didn't know what they meant, either.)

I disagree with NOW on this one, so that brings NOW's score, in my book, to 4 out of 9 correct.

This entry was posted on Sunday, November 11th, 2007 at 12:39 pm and is filed under Feminism/NOW, Advertising, TV, Movies & Gender. You can trackback from your own site.