The other day my nine-year-old daughter and I took our bikes to the bike shop because, under my brilliant leadership, we had gone onto an off-road trail that left three of our four tires flat. Thorns, apparently.

Anyway, while waiting for our bikes to be repaired, we saw a large advertising poster for a company which specializes in "Bicycles for Women." I called my daughter over and told her, "Look at this--maybe this would be a good bicycle for mommy."

We read the sales pitch from former triathlete Colleen Cannon, founder of Women's Quest. I thought it would be an intelligent explanation of why their bikes were more comfortable for women than other companies' bikes. Instead, Cannon explained, "Meet the antidote to testosterone poisoning."

So typical--sexist and belittling to men, and another example of how so many supposedly strong, independent women can't work on their own project for 10 minutes without having to put men down in order to praise or promote it.

This entry was posted on Tuesday, November 20th, 2007 at 12:48 pm and is filed under Sexism, Advertising, TV, Movies & Gender. You can trackback from your own site.