Now THAT'S a Good Ad--They Have My Business
January 24th, 2008 by Glenn Sacks, MA for Fathers & Families
What a wonderful Father-Son ad from First Choice Holidays in the UK. The ad is called "Slow Motion Hugs."
To contact First Choice to commend them for their positive, accurate portrayal of a father-son relationship, click here.
The ad was produced by the Beattie McGuinness Bungay advertising agency in London. To commend BMB for creating the ad, see below.
Phone: 0207 632 0400
Fax: 0207 632 0401
Email: andrew@bmbagency.com
To watch the ad, click here.
Thanks to Dan, an English reader, for sending it.
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19 queries. 0.299 seconds.
January 24th, 2008 at 2:28 pm
I saw that advert and saw the same thing.
Apparently ad companies are starting to realise that mocking men isn't the only way to sell products.
January 24th, 2008 at 2:41 pm
I am so glad they didn't go the "approved" route of having some idiotic dad scrambling to make travel plans just to have the intelligent mom save the day by showing him how easy it is to use First Choice.
There are ways to advertise a product without resorting to insulting an entire demographic be it gender, race, religion, or whatever.
January 24th, 2008 at 3:47 pm
I sent my thank you's. It's good to see a positive portrayal of men occasionally. I hope to see even more.
January 26th, 2008 at 7:13 pm
Same video. Different audio:
Every day ___ number of children are separated from their fathers by Family Court judges.
Father erased from video.
April 19th, 2008 at 2:35 pm
[...] 1) AT & T's touching, father-daughter ad "Monkey"--to watch, click here. 2) First Choice Holidays' father-son ad "Slow Motion Hugs"--to watch, click here. [...]