Above are two ads that Arnold Worldwide produced for its recent Fidelity campaign, "Pool Party," which features a man, and "Carol," which features a woman.

In "Pool Party," the man makes a fool of himself in front of his wife, daughter and friends. His disapproving wife corrects/scolds him, and he retreats, tail between his legs. 

The ad "Carol"--which is actually a very good ad--features an interesting video montage of Carol's life. The script reads:

"This is Carol. She’s been called hippy, preppy, yuppie, protestor, Democrat, Republican, Mom, CFO, CEO, cancer patient, cancer survivor, fundraiser, spokesperson, caregiver, and soon to be…world traveler."

Carol is so wonderful that it must've been a mere oversight that Arnold left out "saint" and "savior." By contrast, the men featured in Arnold's Fidelity ads "Pool Party," "Stairs," "Ping Pong," "Parking," and "Kid's Toy" are all bumbling idiots and/or insensitive fathers. If that's not reflective of anti-male bias, what is?

This entry was posted on Friday, March 2nd, 2007 at 2:58 pm and is filed under Uncategorized, Feminism/NOW, Fatherhood, Men's rights, Men and the Media, Sexism, Misandry, Men's Movement, Gender Issues (Misc.), Advertising, TV, Movies & Gender. You can trackback from your own site.