According to $150 Mil. Volvo Eyes Arnold, Fallon (Adweek, 3/29/07), Volvo has narrowed the field for its upcoming contract award to Arnold Worldwide and Fallon: "Volvo has confirmed inviting back Havas' Arnold in Boston and Publicis Groupe's Fallon in Minneapolis for another round of presentations in the review of creative chores on its $150 million ad account. Arnold is pitching in tandem with independent Nitro in London. "Volvo global ad director Tim Ellis said final presentations and an agency decision are slated for the week of April 16... "The cut was somewhat surprising, as Volvo had previously indicated it would make a decision from among those four contenders without trimming the field further. "Volvo heard presentations March 20 and 21 at the company's global headquarters in Goteborg, Sweden... "During the Volvo pitch, Arnold has faced an odd attack from blogger Glenn Sacks, who blasted some of its recent TV commercials as 'anti-father'--and called for Volvo to retain Euro RSCG. Arnold CEO Fran Kelly defended the shop as 'an agency with strong values' in the face of the unusual challenge." Read the full Adweek article here. I discussed the reasons for our campaign in my column Father Knows Best (Adweek, 3/12/07). To learn more about our campaign, click here.
Glenn Sacks, MA for Fathers & Families