Dairy Queen's Kit Kat Blizzard Ad
April 18th, 2007 by Glenn Sacks, MA for Fathers & Families
Dairy Queen's Kit Kat Blizzard ad depicts another Father of the Year candidate. View the ad below.
To learn more about the problems with anti-male advertising and violence against males in the media, see:
1) Campaign Against Anti-Male Advertising
2) Campaign Against Detroit News 'Get Her a Gift or She'll Give You a Black Eye' Ad
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April 21st, 2007 at 11:26 am
This ad is so bizarre in a warped, Married With Children sort of way that the first time I saw it I was amused and even chuckled. A father spending 'quality time' with his kids, engaging with them at their level while teaching them about tit-for-tat justice... It wasn't until the second or third time around that I thought about it and noted the obviously disturbing elements, especially there at the end when mommie enters the play room to discipline the errant infantile children. Of course she's not a credible character at all, as a married woman that is -- in short, she could obviously have done way better if she wanted to. I'll give them credit for packing so much into a 30-second vignette of life.
April 28th, 2007 at 4:33 am
I feel better after leaving a comment for the negative folks at Dairy Queen.
here is the comment link
http://www.dairyqueen.com/en-US/Consumer+Relations/We+would+love+to+hear+from+you/default.htm
April 29th, 2007 at 2:55 am
THIS IS THE RESPONSE I RECEIVED FROM DAIRY BELL.
Thank you for contacting International Dairy Queen, Inc. (IDQ) regarding
your concerns with the Dairy Queen® commercial featuring our "Blizzard® of
the Month". Please be assured that in no way was this commercial intended
to offend.
Our national advertising agency that produced the spot aimed for an upbeat
and humorous theme. Your comments have been documented and forwarded to
the appropriate IDQ personnel for their review. We want you to know that
we are taking your comments seriously and will take them into
consideration as we review our advertising plans for the remainder of this
year.
Thank you again for taking the time to share your concerns with us.
Best regards,
Jean L.
Consumer Relations Specialist
INTERNATIONAL DAIRY QUEEN, INC.
SEND YOUR FEEDBACK TO THEM! They thought this was a funny commercial, what is funny is that all of these antimale commercials are funny unless WE tell them differently.
May 10th, 2008 at 4:02 pm
[...] watch a couple other anti-male Dairy Queen commercials, see my blog posts Dairy Queen's Kit Kat Blizzard Ad and Another Anti-Male Dairy Queen [...]
July 3rd, 2008 at 6:37 pm
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