Another Anti-Male Dairy Queen Commercial
May 3rd, 2007 by Glenn Sacks, MA for Fathers & Families
The message behind this Dairy Queen commercial is that women always have a reason to be mad at men, and are always justified in wanting their revenge. I'm not even sure how much we should blame Dairy Queen for this ad, since it's really just an accurate reflection of how some women think.
When my wife was giving birth to our daughter almost nine years ago there were many insulting remarks and bulletin board postings in the hospital similar in spirit to this commercial. (Not to mention some anti-male domestic violence propaganda posters). I was, of course, in an impossible position--my wife needed me, so I wasn't about to start arguing or defending myself against the remarks.
It reminds me of one time when I was in my 20s when a woman I was dating said, "baldness is God's revenge on men." I asked "revenge for what?" She had no response, but it was an interesting indication of how some women always feel a sense of grievance against men.
To learn more about anti-male advertising, click here, here and here. See video below or click here. And if anyone can figure out what the guy in this Dairy Queen commercial has done wrong, please let me know.
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May 3rd, 2007 at 7:03 am
Interesting that the ad doesn't show the "dream" of the man slaving for 20 years and giving the vast majority of his net income to this "woman".
Why doesn't it show that?
Because that economic rape isn't a dream -- it's reality in America.
May 3rd, 2007 at 4:03 pm
No, I think you are wrong -- in the medical procedure which the woman is dreaming of, what the doctor is removing under that medical smok is the man's WALLET.
It is a well known procedure called a walletectomy.
And that's no doctor either. That's her lawyer.
OK. Just wanted to clarify.
May 3rd, 2007 at 5:34 pm
YEAH! Didn't you year what the masked (lawyer) bandit says to Mr. Lee:
"Give me everything you've got!"
Isn't that a line borrowed from Jesse James the bank robber?
May 3rd, 2007 at 5:37 pm
Talk about subliminal advertising!
May 3rd, 2007 at 6:38 pm
...wouldn't it be great if actors didn't submit to playing these humiliating parts? Yea, like that will ever happen...
May 3rd, 2007 at 10:41 pm
Presumably, the woman wanted the baby. Right?
May 4th, 2007 at 12:23 am
Isn' t the baby what gives her title to the man's wallet? Of course she wants the baby! And if there is enough money in the wallet, she can hand "her" baby off to a nanny!
That's why it is so important to perform the walletectomy of a carefully chosen man.
Seems clear enough.
May 4th, 2007 at 10:05 pm
Dead true story...
My wife, together 37 years, who cannot pass a Dairy Queen without stoping for a sunday, absolutely cannot stand this ad. "If these people think crap like this is entertaining or will draw me into their "stores," they guessed wrong. If this is really what these people think of me and who they really are, I don't need their ice cream."
This is a lifetime customer that just walked out on them because of totally unacceptable advertizing.
DanH
May 8th, 2007 at 9:39 am
I have to play Devil's advocate here. I can't see anything that offensive in this ad. Maybe it's the 20 years of pain my uterus has caused me, but I, too, have fantasized about my husband being able to give birth so I wouldn't have to, for the child we BOTH wanted. It's not that men have done something "wrong" to warrant "revenge"; it's that it seems unfair, on occasion, that women should have to suffer so much pain in order to have a few kids.
And I have to take exception to the assertion that childbirth pain is "revenge" for something the man has done. If that's the case, then what's being avenged on women? Our sexual desire, as used to be thought?
Mr. Sacks, I love your work and generally agree with your ideas, but I think you're straining too hard with this one.
May 9th, 2007 at 1:00 am
The pain you see on this man's face is nothing to do with the act of childbirth. It is the knowledge that now he is interminably trapped in a situation which, should his wife so choose, can rob him of his child, his health, his hard earned wealth, his peace of mind and his self respect.
Given the look of glee on her face I would say that he is more likely than not to become a victim of the feminist world and that brought about the advertisement.
We have a new ad is Australia where a woman in her 60's is shown kissing passionately a minor child followed by the blurb "Sony Handycam - the memory never fades'. The advertising standards bureau does not accept the hundreds of complaints that the ad is paedophaelia with male victims and the ad continues with its deplorable underlying message. As a mother, I won't allow my kids to see it. Not one person I know approves and all see the ad for what it is.
What gives the advertising/marketing industry the right to continue with the ever increasing intensity of anti-male ads in our country, gradually, insidiously, immorally and unethically poisoning the minds of our children???
May 9th, 2007 at 1:03 am
This man's only crime is his gender
May 22nd, 2007 at 12:19 am
[...] getting revenge against men for the allegedly endless miseries men have caused them is a common theme in TV advertising. The Krystal Restaurant Ad "Emotional Devastation" is another example, complete with boyfriend [...]
May 22nd, 2007 at 1:51 am
"And if anyone can figure out what the guy in this Dairy Queen commercial has done wrong"
Because the guy was happy that the baby is a boy.
November 15th, 2007 at 3:24 pm
[...] I'm no fan of female revenge commercials that imply that women always have a reason to be mad at men, and are always justified in wanting their revenge. One example is this Dairy Queen commercial. [...]
November 15th, 2007 at 3:48 pm
And if anyone can figure out what the guy in this Dairy Queen commercial has done wrong, please let me know.
____
He got her pregnant. . .
b
May 13th, 2008 at 5:59 pm
yeah, this kind of ad perpetuates the concept that women can and should always be pissed off at men, and no ad that even hints at this idea should be exempt from criticism. the prevailing female attitude is a perversion of normalcy, and the only cure is that they begin to get some insight into the realities of life on planet earth. for example, 1) you are NOT a victim, 2) nobody owes you anything, 3) men cannot be held responsible for your troubles, etc.
June 9th, 2008 at 12:39 am
I don't know what the point is in this commercial anyway. My husband and I have five kids with number six well on the way and I certainly don't hate him because of anything. I have to admit it would be nice not to have to go through the pain of the delivery room. And for that matter it would be nice to not have to go through the bloats and cramps of my monthly periods too, but that's just the way it is and nothing can change it. But let's be honest here, during the heat of passion we (meaning both men and women) rarely are thinking nine months ahead....lol.
Rachel