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Fathers Are Idiots in Vermont Teddy Bears Mother's Day Ad

May 14th, 2007 by Glenn Sacks, MA for Fathers & Families

A group of fathers are childish idiots in this new Vermont Teddy Bears Mother's Day commercial.

Beyond their standard TV dad foolishness (a child is smarter than they are, they can't do anything right, etc., yawn, etc.),  one father exclaims, "My wife raised five kids!"

Huh? And where were you? Exactly where TV wants to pretend fathers are--absent or useless.

Also note the consistently idiotic expression of the central father in the blue shirt. See the video below.

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11 Responses to “Fathers Are Idiots in Vermont Teddy Bears Mother's Day Ad”


Note: The views expressed by readers in the reader comments do NOT necessarily reflect those of Glenn Sacks. The fact that the comment is posted on this blog does NOT signify that Glenn Sacks agrees with it. Posters' views are those of the posters alone--Glenn's views can ONLY be found in the blog post itself, not the comments.  

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  1. Thomas Says:

    When will the idiocy end? When will the misandry end? The young boy is portrayed as intelligent but what should he have to look forward to if he will only 'evolve' into a member of the hen-pecked gaggle he sees before him? Dignity has been subverted for the expediency of consumerism and profit while all personal and familial relations are subordinated to commerce and materialism. Is it any wonder that we are in a moribund republic with a near negative birth rate? Until Americans as well as local and state governments realize that the family through marriage is the basic and necessary social unit and pass legislation protecting marriage---not the individual---we will continue to spiral into societal chaos and cultural degeneracy.

  2. SouthernDad Says:

    I find it amusing that this company bashes the very group it depends on for it's business, which is men aged 25-50. The company is continually targeting their ads toward men to buy over-priced teddy bears for their wives, sweethearts, moms...etc. I, for one, have never bought one of their bears, nor will I ever. Guys, if you want to get the attention of this company and show disapproval of this kind of ad, don't buy their product! They'll go bankrupt if men stopped buying their silly stuffed animals!

  3. pjk Says:

    ...like I said, these cowardly advertisers will only attack/mock whatever demographic group is not politically protected and has no one in its corner.

  4. TurboDog Says:

    I think Glenn, and you guys, are hyperventilating just a bit too much on this one. There are plenty of outrages that are FAR more deserving of your time and attention.

  5. Flifish9 Says:

    I second "Turbo dog", this is a poor use of energy for a bad commercial! First, it's a poor commercial, second there are bigger things to attack. As "southern Dad" wrote, I don't anticipate there sales to be very high based off that commercial. We don't have to atack the self defeating ads, Just the influential ones.

  6. NCDAD Says:

    It does portray us as idiots but, the best way to deal with it is to let the company know that we are not happy with it by sending them a letter saying we as fathers resent the ad and will never do business with them and move on to more important issues. Like the upcoming Bill to reauthorize Child Support incentives to the states. Ths bill, (see http://www.congress.org/congressorg/issues/alert/?alertid=9747956&content_dir=ua_congressorg) must be killed. And, the only way to kill this one is to let those politicians who sponsor it or vote for it know that they will be targeted at election time for voting fo it and then we must follow up if it does pass.

  7. SouthernDad Says:

    I'm quite sure most of this company's revenue comes from men ordering these bears for the women in their life. I still find it amazing they want to portray men as bumbling idiots. You'd think the company would want to show men being smart and considerate for getting one of these bears for their loved ones. But noooo! It seems that male-bashing is so ingrained in the TV/ad psyche that they probably don't realize their even doing it. Write to the company and complain if you want, but if you want to hit them where it hurts, don't order their product. To me the only stupidity men show is paying a $100 or more for a stupid stuffed bear!

  8. PJC Says:

    This company is an equal-opportunity offender. Their Valentine's Day ads portray women as vacuous idiots who will jump into bed with any man who will send them a bear. I hope the buying public is smart enough to boycott their products and put them out of business.

  9. callum828 Says:

    There are two reasons behind the blatant yet accepted sexism in the media.

    1. Women buy everything, they spend 86% of the wealth so they are the main demographic.

    2. People rarely feel sympathy for men, humans are naturally more sympathetic to women and children, the result is that most men don't realise how badly they are being portrayed until they have it pointed out to them. (And once I noticed it occuring, I was furious)

  10. Stevie Austin Says:

    This kind of Femi-Nazi false propaganda is omnipresent on all Canadian airwaves these days! Almost every second out-of-control advertising portrays and / or depicts men in general, especially fathers, as completely useless, idiotic, incompetent, childish buffoons!

    Take one wild guess (dahhh), which group is behind this!!!!!!!! The feminist movement that was spearheaded by hardcore lesbians (the likes of Gloria Steinhem) who were constantly in competition for the "same piece of meat" and just like in corrupt court trials (can you say O.J Simpson), they had no leg to stand on (still don't), until they callously attacked the other side's (men/ fathers) integrity, any way they could, in order to FINALLY be able to get inside the next door neighbor's smelly panties!

    Do you think that a significant influx of women occupying (weaseled their way up the ladder with gift of gab and things with lips...) executive corporate positions in major advertising agencies and media related companies, is just a mere coincidence with the marketing vomit we now see all over the place??? You'd have to be a fool not to see the connection!

    Do you think that a significant influx of women occupying (weaseled their way up the ladder with gift of gab and things with lips...) executive positions in the C.R.T.C., which is supposed to regulate this kind of crap, is just a mere coincidence with the ludicrous marketing diarrhea we now see all over the place??? You'd have to be a fool not to see the connection! As a man, just try and lodge a formal complaint (I did several times) with the C.R.T.C. and see just how far it actually goes: file 13 that is! Feminists answer the phone, feminists open the letters, feminists make the "big Kleenex shoulder pad decisions", feminists secretaries throw the "man's complaint" in the garbage wich is in turn picked up by the feminist bull-dyke cleaning staff!!!

  11. Patrick Perger Says:

    With all things being equal, I have the ideal ad for some of these gutless, spineless morons in these ad agencies. PICTURE THIS!!!
    A woman sitting on the sofa with curlers in her hair, filing her nails, smoking a Virginia Slims cigarette, eating bonbons, three empty diet Coke cans on the coffee table, watching Oprah, while on the phone talking to her asshole girlfriend telling her how bloated and uncomfortable she is having her period. A pot is boiling over on the stove, the little boy is chasing his sister with a pair of scissors, the baby is crawling around the floor with a diaper full of shit and the dog is humping the cat. AH, COCA COLA THE PAUSE THAT REFRESHES!!! Is that a good Coke commercial or what? I WANT TO SEE THIS AND SCREW THE N.O.W.

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Note: The views expressed by some readers in the reader comments do not necessarily reflect those of Glenn Sacks. Their views are theirs alone--if you want mine, look at the blog post, not the blog comments. While blog commenters are given great freedom on this blog, there are some rules of moderation. To read those, click here.

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