Klondike Pushes the 'Lazy Husband' Myth in TV Ad
June 27th, 2007 by Glenn Sacks, MA for Fathers & Families
I've debunked the "lazy husband" myth numerous times--for one example, see my co-authored column Are American Husbands Slackers? (Tallahassee Democrat, 3/22/06). Klondike pushes the lazy husband myth in its "What Would You Doooooo for a Klondike Bar?" TV ad series.
In this commercial, the man--gasp--actually puts a dirty glass in the dishwasher, and then enjoys a Klondike Bar. His wife stares in disbelief as he actually cleans up after himself. To watch the video, click here. To learn more about anti-male advertising, click here.
Thanks to reader Jim Evans for the tip.
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